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Email Lists: Should You Rent or Buy?

The Point

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists.

De-duping 100
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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Ongoing management of data (de-duping, enriching, etc.). For more on what you need to get up and running, download our ABM Starter Kit. Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM.

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15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Hubspot

Here's what the it looks like once you've plugged in your home airport: And here's what a list of available flights to different cities looks like: (Download GTFO for iOS , or its parent company's app, Hopper, for Android.). Here's the "if" statement: And the "then" statement: ( Download IFTTT for iOS or download IFTTT for Android.).

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What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. Make sure you define a process for how data is compiled , segmented, and de-duped. Even the best nurturing campaign cannot overcome bad data.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

met at a conference, downloaded a gated asset on our site, or replied to an email). There are many tools to help de-dupe your database (i.e. For us, an MQI is identified as someone who has raised his or her hand (i.e. First Touchpoint What was the first campaign, blog post, Web page, or piece of content the lead interacted with?

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Hubspot

Here''s what the it looks like once you''ve plugged in your home airport: And here''s what a list of available flights to different cities looks like: ( Download Flight Tonight for iOS.). Here''s the "if" statement: And the "then" statement: ( Download IFTTT for iOS or download IFTTT for Android.).

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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. The question I have is: How many people who download your trial actually install it and use it? Did they click on the link?