ANNUITAS

OCTOBER 6, 2010

Their reporting showed they were generating 4,000 leads per month and they knew the majority of these had to be nurtured rather than being sent to sales. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. If he doesn’t, he’s just an inquiry.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

chiefmartech

MARCH 21, 2016

But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF). I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. Marketing Automation & Campaign/Lead Management (161).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40