Biznology

NOVEMBER 27, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

OCTOBER 14, 2010

When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo. (Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SmartBug Media

FEBRUARY 11, 2021

Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. When you save them, use the hashtag (#) symbol and a keyword (shortcut) that your team can easily remember.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

JULY 22, 2010

One challenge faced by the smaller Web marketing companies is that their customers (Web site managers and analysts) are generally not the buyers for marketing automation. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. Keywords can be linked to landing pages or other pages, and you can have these lead to related offers or deals that your prospects might find interesting. Throughout the post, link these words (i.e. You definitely don’t want to see a sharp drop in your blog’s analytics.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 3, 2012

The best way to do this is to follow inbound marketing best practices -- create valuable content that addresses your prospects' needs and interests, optimize that content with the keywords you want to get found for in search engines, and leverage social media to promote that content and grow your reach.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. Keywords can be linked to landing pages or other pages, and you can have these lead to related offers or deals that your prospects might find interesting. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

FEBRUARY 26, 2015

We blog to rank for keywords that are important to our business in search engines. 5) Reports on Your Entire Database. Marketers are constantly analyzing the behavior and actions taken by all of the contacts in their database. 4) Blog Comments. There are many reasons companies blog. We blog to generate customers.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Online Marketing Institute

JULY 31, 2012

Database Marketing. KEYWORD(s). Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Insert Media Brokers. Mobile Content.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Equip marketers with social monitoring and listening tools to ensure real-time awareness of any trends, relevant customer or competitor insights, keyword usage, or market shifts.

Social Media 62

Social Media CRM Media Work Management 62

Webbiquity

JANUARY 12, 2021

Mike: Feeding off of that “don’t assume you know who you’re solving the problem for,” is get that feedback, ask the questions, and then make sure you’re listening for those keywords and problems that you’re solving for—so that you don’t retread the same path.

Allocation 232

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 232

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

What keywords were used to navigate to your site? This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. Did she navigate to your site from Facebook? Did she share one of your messages? Did a consumer visit your website? If so, how recently?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100