41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Digital Marketing ZoomInfo.

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. Remember: data comes first in a database strategy. B2B Growth B2B Data

How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are.

Spam 173

Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

Broker 206

The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Personalization can be as simple as including a person’s name in the subject line of an email. The risks of personalized marketing: At its core, personalized marketing involves a mutually-beneficial transaction: Customers give up personal information in exchange for more valuable, rewarding buying experiences. Rather, they see a brand that’s abusing their personal information in order to make a sale.

The Sales Manager’s Guide to Selecting a Data Provider

Zoominfo

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. What is a B2B data provider? The term data provider covers a wide array of business services. Why do I need to work with a data company?

Sample 166