NetLine
DECEMBER 27, 2023
In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.
DealSignal
AUGUST 30, 2021
With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.
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Zoominfo
JULY 12, 2021
When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. From that perspective, many companies first consider the technology needed to execute quickly on a go-to-market goal. Data Drives Engagement.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
SalesIntel
FEBRUARY 8, 2023
Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.
Biznology
JUNE 29, 2017
Here’s a roundup of the ten most effective practices today, in both business and consumer markets. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. Early action is arguably the single most effective technique in reactivation marketing. It’s the best money you can spend. . Move quickly.
DealSignal
JANUARY 25, 2023
Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.
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