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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

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25 Post Event Survey Questions to Ask

Hubspot

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction.

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What the Shift to Remote Work Means for Modern Marketing

ClearVoice

From decreased productivity and achieving a healthy work-life balance to dealing with distractions and fighting Zoom fatigue and burnout, all of these factors impact how a marketer needs to approach content creation and distribution efforts. Better employee satisfaction. The challenges of remote work for marketers and creatives.

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Agism in B2B Tech Marketing?

Envy

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. Tech didn’t kill classic marketing.

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4 Ways Strong L&D Programming Helps Your Employer Brand

EveryoneSocial

Fulfilling those needs becomes a critical part of the company and HR strategy. Learning and development can impact your operational strategy just as much as sales and marketing. Increased satisfaction. If these needs are met, they’re more likely to promote a company to their network as a place where others want to work.

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Beyond the Basics: 5 Account Based Marketing Tactics From the Pros

Engagio

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. They trust you and value your opinion before you pitch a damn thing. Social Selling Hits its. It’s simple, really.