Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Content Standard

JANUARY 25, 2018

I would have conversations with directors of marketing and marketing managers around social media strategy, but there was always a disconnect between social and their overall digital marketing plan. Followers weren’t just consuming content but were interacting with it before becoming customers and brand advocates.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Circle Studio

JANUARY 10, 2020

While there are certainly historical reasons for that viewpoint, marketers who stay inside the B2B bubble are hindering innovation and keeping their firm’s marketing behind the eight ball of consumer trends that will inevitably find their way into B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# While the benefits of this approach are clear, B2B marketers must also be aware of the risks.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. Participants might include existing customers, former customers, prospective buyers, lost prospects (buyers who chose to buy from another company), and influencers. Quantitative.

Research 95

Research B2B Marketing Sample Planning 95

Hubspot

FEBRUARY 24, 2015

The Economist calls this the age of the “entrepreneurial CMO” where a new generation of marketing chiefs will emerge, professionals known for their speed, agility, technological savvy and ability to scale on a tight budget. Technology is changing the way we market to our audiences and how we as marketers get our insights.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28