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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” And the nature of editorial outlets is that most published pieces will be out of date after a year.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

This is a question I have today because SEO is changing so much, and Google is changing, the landscape, I suspect SEO is not going to look the same in 10 years as it does today, so that raises some questions to me about how to stay relevant. I’m not an employee of Moz, they are a customer at this point.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

This is a question I have today because SEO is changing so much, and Google is changing, the landscape, I suspect SEO is not going to look the same in 10 years as it does today, so that raises some questions to me about how to stay relevant. I’m not an employee of Moz, they are a customer at this point.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. But he’ll always be a unicorn at heart, whether he’s posting or not.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, that’s what you’re going to get out of this episode.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, that’s what you’re going to get out of this episode.