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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. A Forrester research study shows that “6.2%

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. Blogging secures the third spot, with 65% of marketers doing it.

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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

Customers engage with content at every stage of their journey. Prospects who interact with your content will not always go directly to a sale, but they may take baby steps toward an eventual purchase each time they visit your blog. According to Forrester , a consumer engages with 11.4 Content-specific conversion categories.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Do you want to write brilliant blog posts?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 19% seek customer support. 42% learn about products and services via Twitter.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 4) About Ad Fatigue.

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17 Silly Missed Lead Generation Opportunities

Hubspot

On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish. Again, try to align the content of the offer with the content of the blog post as best as you can in order to increase click-throughs (see the bottom of this blog post for an example!)