PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Social media is no longer just an extra channel of publishing or promoting your content. Gate Your Content Strategically. Produce Evergreen Content.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

PureB2B

JANUARY 23, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Social media is no longer just an extra channel of publishing or promoting your content. 10 B2B Lead Generation Strategies. Gate Your Content Strategically.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. That’s not a conversation. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Content is the currency of the web nowadays, so you should regularly publish content.

Lead Ranking 349

Lead Ranking Lead Generation Paid Content Lead Scoring 349

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Your problem isn’t social media negativity.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Ontraport

FEBRUARY 20, 2020

You begin to consider tossing it all and moving to a more robust platform. So you start asking around in your communities about possible options. It’s right around here that you discover that many entrepreneurs have strong opinions on the subject. Obviously, at Ontraport, we come down pretty clearly on the side of all-in-one platforms.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Ad Building 81

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Single Grain

NOVEMBER 8, 2019

In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. All these people are your leads – or potential customers. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

NOVEMBER 12, 2013

Until we hear a story from a friend, we can feel pretty safe in assuming that when we call up customer service, we’re going to have a terrible experience, we’re going to get stonewalled, and we’re going to get ignored. Seventy percent of questions from Facebook fans go unanswered. And by “us,” I mean marketers. All of them.

Internet Marketing 164

Internet Marketing Paid Search Agency Lock-In Advertising Agencies 164

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 127

Social Media Media Paid Content Conference 127

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28