Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Concentrating on the more difficult and negative aspects of SWOT analysis can help you see these before your competition does.
xiQ
OCTOBER 17, 2023
Building Powerful Strategies with xiQ In my recent blogs, I’ve highlighted various aspects of xiQ’s capabilities, from personality-driven buyer groups to AI-SWOT analysis and Gilroy, the trusty sales assistant. xiQ streamlines this process by curating public domain information into a user-friendly dashboard.
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xiQ
OCTOBER 17, 2023
Picture this: xiQ’s AI-curated SWOT and Pain Point analysis for companies, combined with its prompts, can create a comprehensive strategy tailored to your product or service in a matter of minutes. One standout feature of xiQ’s prompt library is the option to insert specific product or offering details. The result?
Marketing Insider Group
NOVEMBER 18, 2020
One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Detailed buyer personas offer a fantastic opportunity for marketers to ensure content is relevant for its intended audience, on the channels they prefer.
Litmus
JANUARY 7, 2022
With these resources, you will be able to: Analyze your current content marketing efforts with a SWOT analysis. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan. Define your buyer personas for your content plans.
Contify
DECEMBER 16, 2019
Each portal can be configured to surface intelligence for a specific use case such as competitor company profiles and SWOT analysis reports for strategy teams, battle cards for marketing and sales, product benchmarking reports for engineering and product teams, and more.
Marketing Insider Group
NOVEMBER 16, 2021
As someone who was once called the “sultan of SWOT ” (with true respect to the great Babe Ruth) when I wore my annual “planning hat” in SAP marketing, I have preached for years (decades?) And yes, Competitive Intelligence comes into play in a big way.
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