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Key Things You Need to Know About Email Marketing Software

Webbiquity

If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? ” But the magic of automation is what happens next. ” But the magic of automation is what happens next. Unfortunately, the world is not ideal. Email Automation. Better metrics.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. What Video Metrics Matter Most for Your Program? Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . . “In God we trust. All others must bring data.” – W. Edwards Deming. . Demonstrating the value of any marketing campaign is challenging.

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The Ultimate Guide to PPC

Hubspot

That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. What’s a marketing channel without a few acronyms and a little jargon? On a scale of 1-10, how much do you really understand the world of paid advertising? Benefits of PPC.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep.

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Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

What’s really amazing to me is some of the technology for context analysis — though as I said, it depends on a large enough data set and inputs. Google AdMob is experimenting with some cool advertising technologies, which, from what I understand, track user behavior after they install an app from an ad.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked. Metrics You Must Track.