Inbox Insight
JUNE 7, 2020
79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.
PureB2B
APRIL 6, 2022
Intent data is used by over 40% of B2B sales leaders to enrich their CRM. If you’ve worked in sales for any stretch of time, you know the CRM or sales database can get a little stale with old, tired data points. That’s why sales teams have looked to intent data to help bolster their CRM with new insights.
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PureB2B
APRIL 25, 2019
58% of sales teams are increasing in size in 2019 18% of sales professionals don’t know what a CRM is 40% of sellers believe prospecting is significantly harder than 2-3 years ago 38% of sellers say they source lead for themselves, vs. 28% rely on leads from marketing 19% of sellers are spending more than 60 minutes per day on data entry.
Marketing Insider Group
MAY 12, 2021
Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. How to Track and Measure Content Marketing ROI. Monitoring website traffic is another great way to track the ROI of your content marketing.
Valasys
APRIL 13, 2020
However, the development of CRM software is fairly new. Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. Agile CRM Integrations.
Ontraport
NOVEMBER 4, 2019
At this point, your audiences are cold — meaning these people are nameless (not in your CRM database), and you’re trying to do two things: “Cookie” them so that even if they don’t opt in for anything or give you their contact information, you can at least retarget them. Stats to track in the Attract stage. Cost per click (CPC).
Bannerflow
JULY 30, 2020
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Yet, how to achieve that perfect ROI? In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Creativity and ROI. Creativity and ROI.
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