What if CRM had not been invented?
ViewPoint
FEBRUARY 16, 2011
I am asking you to take another journey of counterfactual reflection. What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? Without CRM, where, oh where, would we be? Can you give us two benefits of CRM that have helped you personally?
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