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Why Timing is Everything When it Comes to Lead Nurturing

NetLine

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Non-Profit/Organizations. Manufacturing. Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . No, thanks, pal.

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Business process automation at work: 3 success stories

Sana Commerce

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. In this blog post we cover everything you need to know about business process automation as it relates to B2B organizations. Defining ‘business processes’. Types of business process automation.

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Marketer Showcase: Carolina Alves of Aggreko

NetLine

This was a very niche-oriented type of content and I think it also performed really well, because we brought insights and stats from the market, that would be highly relevant to our target audience. Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Jay : Here we are again on a Monday. Eric : Absolutely none.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

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Top 5 Hubspot Integration Tools To Boost Your Sales

Outgrow

When your CRM is Hubspot , the choices of marketing tools are never-ending who have an alliance with this marketing unicorn. New Balance is a footwear manufacturing organization that doubled its in-store sales since they have started using Unbounce. Every brilliant software needs a little bit of assistance from time to time.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Unlike some other CMPs, they focus less on the delivery of content and more on orchestrating the organization, planning, and analysis of marketing campaigns. They have to manage increasingly more complexity across product lines, brands, and functional teams. What makes Percolate unique and what is next for the company?