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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

Today, the rep you love knows how to conduct robust email correspondence, administrate multiple campaigns through automated platforms, and analyze data just as easily as he collects it through your company CRM. Trade shows allow representatives to see your products and your brand up close.

Tactics 65
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Trade show. A new product launch. A write up on a blog. New YouTube video that goes viral.

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Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” The chatbot platform matches the words “return policy” to an FAQ page and returns a URL to the prospect who then clicks the link and finds the information they need.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Marketers can use an automation platform or customer relationship management (CRM) solution to automate the delivery of email content such as: Follow-up emails. White papers. Case studies. Press releases. Infographics. Email newsletters.

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Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” The chatbot platform matches the words “return policy” to an FAQ page and returns a URL to the prospect who then clicks the link and finds the information they need.

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Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” The chatbot platform matches the words “return policy” to an FAQ page and returns a URL to the prospect who then clicks the link and finds the information they need.

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What Is Lead Nurturing and Why Is It Important?

Leadspace

At least half the leads in any business’s software or CRM are not yet ready to buy. Perhaps it was a business card given to your sales team at a trade show. Maybe you got the lead through an online opt-in form in exchange for a lead magnet. Metaphorically take them to dinner and tell them about yourself before you propose.