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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62
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5 Ways Investing in the CRM Experience Can Grow Your Business

Televerde

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

In addition, you may want to consider a suite of tools like Customer Relationship Management (CRM) systems, Data Management Platforms (DMPs), and Customer Data Platforms (CDPs), which can help centralize and utilize customer data ethically and effectively.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). The best omnichannel contact center software platforms connect all your data – whether it’s in your CRM apps or external data lakes.

Contacts 105
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. Structured knowledge includes neatly categorized resources like databases or FAQs.

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How Building Product Marketers can Define their Customers in 6 Steps

Navigate the Channel

Determine Whether Your Focus is on Companies or Contacts Establishing whether your customer data is company-driven or contact-driven is crucial in structuring your Customer Relationship Management (CRM) system. Identify and Segment Contact Types For an effective CRM strategy, it is imperative to segment your contacts within each company.

Product 65
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Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.