Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Some perceived this "new" practice to be frivolous. Once they realized how this type of sharing is valuable, they started coming around.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

NOVEMBER 10, 2022

A report or white paper is an in-depth document that shares your unique data, insights, or advice. You can also create mini guides or eBooks that explain a specific topic related to your offers. OptinMonster is the best list-building app for bloggers, service providers, and ecommerce businesses. Free Guide or Report.

Work Management 88

Work Management Examples Marketing Management Lead Ranking 88

Outgrow

FEBRUARY 5, 2021

Furthermore, you can optimize your funnel by using adtech, automation, and CRM. Look at this ecommerce recommendation for example, it asks the users questions about their needs, and gives the right recommendations. For example, a lead gets 5 points for reading a blog, and 10 for downloading a white paper. Generating interest.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Referral Rock

NOVEMBER 1, 2019

Many types of businesses use loyalty programs, including airlines, restaurants, and eCommerce retailers to name a few. It uses digital punch cards to replace traditional paper cards. Select your store (brick and mortar, eCommerce, or both), set up rules, and launch the program. review via G2. via Capterra. The Loyalty Box.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

SalesIntel

OCTOBER 17, 2024

An advocate for a gender-equitable tech industry, Aartii authored a research paper on the underrepresentation of women in AI and engineering in 2019. Her journey in technology as a journalist and within the industry for close to a decade has given her significant insights into the interplay of innovation, culture and society.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

Unbounce

OCTOBER 15, 2024

When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Integrate with your CRM: Use your CRM to automate the scoring process.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Lead Generation 64

Directive Agency

MAY 9, 2017

They also have terrific support and are able to integrate into most every CRM so that your data stays intact. Mediums: eBooks, Podcasts, Blogs. Most traditionally, lead generation assets are grouped as: White Papers. eBook Directories. CRM Integration. Mediums: Podcasts, Books. Frequency: Weekly. VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Chad Pollitt.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Ebooks Looking for a quick lead magnet? An ebook could be just the ticket.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98

Albacross

JULY 2, 2018

For B2C companies such as eCommerce stores , doing this is easy. The best way to go about doing this is to put a note in your CRM system , and remind yourself to follow up with your customer X months after their purchase. These folks can simply set up a series of templated post-purchase emails in their drip campaigns. Create A Webinar.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40