DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

FEBRUARY 1, 2024

Therefore, while ZoomInfo does have some merits as a lead generation tool, its drawbacks in data coverage and accuracy diminish its appeal for businesses focused on efficient lead generation processes and precise contact data. DealSignal : Specializes in integrations with CRM and marketing automation platforms.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

APRIL 27, 2022

Insecure Data Data security and privacy laws are being established left and right, imposing financial penalties on businesses that don’t follow these laws to the letter. With steep fines for non-compliance, insecure data is quickly becoming one of the most dangerous types of dirty data.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Consider customer service.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

APRIL 17, 2018

Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Let’s start at the beginning– the moment a prospect fills out a form on your website.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Data Hygiene: The overall quality of your email list and the associated data. Collect this information via form fills and update your CRM to help your segmentation efforts. But it needs to be.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

This is due in part to the natural decay of data as email addresses change. And while many consumers may not formally opt out, a significant number of formerly active buyers simply stop engaging with a brand’s email communications. This number is highest among retail brands.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100