3 Building Blocks of Personalization in Account Based Marketing
Marketing Insider Group
AUGUST 19, 2020
Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Thankfully, ABM (account-based marketing) does make this task a little bit easier since you can create individual profiles for every customer.
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