Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 98

Paid Content Brand Identity Branding Top of Funnel 98

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to cover our…selves.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Contently

MARCH 5, 2020

Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool. And to accomplish it all, we need a new model.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

ClearVoice

SEPTEMBER 22, 2020

Both digital and conventional advertising. Out-of-home advertising like billboards. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Downloadable reports that enable you to capture viewer information.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

BDB

FEBRUARY 1, 2023

Across the B2B marketing landscape, we’re exploring creative and innovative ways to elevate the customer experience and bring the overall brand experience to life. Innovative creative tools incorporating 3D technologies are gaining traction as effective ways to make complicated B2B subject matters accessible, tangible and even entertaining.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

SnapApp

OCTOBER 8, 2015

But the more challenging the vertical, the higher the bar for creative inspiration. Cornerstone models innovative communication in every stage of its sales funnel, overturning HR’s reputation for vanilla content. They harness the power of storytelling by embracing the crowdsourced pieces on financial hardship. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Convince & Convert

APRIL 4, 2016

Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How do you make those leads speed up and move down the funnel faster? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. Top of Funnel. Well, it’s simple.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110