Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Your CPL or CPO after a few campaigns are just your benchmarks.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. 1,000-5,000 employees) Job title (e.g.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LEADership

NOVEMBER 5, 2013

When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Social media is first and foremost about relationships. What steps can you take to optimize social media channels for your B2B company? Get Your Gemba—Create Value For Your Customer On Social Media Channels.

Social Media 40

Social Media Optimization CPO Media 40

RebelMouse

APRIL 18, 2019

We are release partners with Google, Facebook, Snap, and Twitter. Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. The Always-Modern Platform. Learn More: Never Left Behind. Learn More: Unlock Meaningful Data.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

We are release partners with Google, Facebook, Snap, and Twitter. Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. The Always-Modern Platform. Learn More: Never Left Behind. Learn More: Unlock Meaningful Data.

CMS Development 40

CMS Development Product CPO Buzz 40