work 
Lenny's Newsletter
SEPTEMBER 12, 2023
As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.
Metadata
DECEMBER 5, 2023
Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. Roll up your sleeves It’s almost time to launch some experiments, but there’s a bit of dirty work to do first.
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ClickZ
OCTOBER 9, 2019
The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand. The new tool uses rules and components that can be leveraged for a variety of different channels, platforms, and campaigns.
Martech Advisor
JANUARY 28, 2020
All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.”
Sana Commerce
JULY 7, 2022
B2B e-commerce is no exception to that rule. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Web stores can do more than just serve as a catalog and IT leaders know that. IT departments can be profit drivers.
Tomorrow People
FEBRUARY 27, 2018
We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them.
Lenny's Newsletter
AUGUST 8, 2023
This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Cold outbound works—it’s the second most common way to get your early customers.
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