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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

“We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.” . “More intent data is good, why wouldn’t you want more signals? It’s kind of like having more leads.”

CPO 71
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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Helps Meet Customers’ Expectations.

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Season’s greetings from the Seismic Blog

Seismic

Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. As their colleagues and customers shut down for the year; With hopes that the new year soon would be here. Enablement can lead to higher revenue and happy customers, but enablement done wrong can be costly.

CPO 52
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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. Make sure to treat your #Galentine ! For the Love of Wings.

Campaigns 105
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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement.