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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I hired an agency. Note: I sprinkled in some Google Search ads, too.)

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Use Sprout Social’s reports to quickly and easily pull these metrics. The Profile Performance Report can highlight your impact and metrics per network, while Cross-Channel Reports give you a big picture look at outcomes across all social profiles.

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The Ultimate Guide to PPC

Hubspot

It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. It’s equal to Maximum Bid x Quality Score.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Twitter’s ad platform is not as advanced as Facebook. If you have, you’re one of the lucky few.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.