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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

This is because the platform offers a variety of bidding options, including cost-per-click (CPC) and cost-per-impression (CPM) , which can help law firms manage their advertising budget more effectively. With Google Ads, law firms can bid on ad placement for specific keywords.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

This is because the platform offers a variety of bidding options, including cost-per-click (CPC) and cost-per-impression (CPM) , which can help law firms manage their advertising budget more effectively. With Google Ads, law firms can bid on ad placement for specific keywords.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. This is a great way to capture potential keywords and queries outside of your regular search campaigns. Average CPM stands at around $10 for 1000 views, while CPC hovers at an average of $1.

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Best PPC Bidding Strategies for Beginners

Single Grain

With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids. This lack of control may limit the ability to allocate budgets based on the performance of specific keywords or adjust bids for specific targeting segments.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Blocklists can also include keywords or products to exclude from campaigns. CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad. The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. What is a Keyword?