Outbrain

FEBRUARY 8, 2022

Combined with Outbrain’s Conversion Bid Strategy tool, Ogee’s campaign reached a peak ROAS of 180% and drove 14,000 online sales transactions in just 4 months. L’Oréal Paris launched a bold campaign inspiring men and women to “StandUp” against street harassment through its online training program. Read L’Oréal Paris success story.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Cost per acquisition (CPA) : This is the metric that shows how much money you’re spending. Here’s a simple formula to calculate CPA: ad spend ÷ number of actions taken.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Heinz Marketing

MAY 14, 2024

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Lastly, select metrics that can be accurately measured and reliably tracked over time.

Marketing Attribution 109

Marketing Attribution Multi-Touch Attribution Effectiveness Cost per Acquisition 109

Single Grain

DECEMBER 5, 2023

Cost per Acquisition (CPA) : This measures how much it costs, on average, to acquire a new customer. Programmatic Advertising Platforms : Platforms like The Trade Desk or MediaMath use AI to automate ad buying, placing ads more efficiently and targeting the right audiences, reducing CPA.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Single Grain

APRIL 24, 2023

The Challenge: Scale Conversions and Maintain a Better ROAS ThinSlim Foods’ advertising solution was on the right track, but still needed improvement. Specifically, the company wanted to scale conversions and maintain a healthy ROAS. This is the issue that was facing UK-based personal training company Intent91.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

SnapApp

APRIL 4, 2018

Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). Each area can help identify points that need optimization to improve overall sales. Marketing/Sales Qualified Leads (volume # towards goal).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JANUARY 31, 2020

Receive recommendations to save costs and achieve better resources through expansive training resources and a dedicated Customer Success Team. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127