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Convince & Convert
DECEMBER 5, 2017
For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Let’s explore six great benefits businesses reap when service and marketing unify on social.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.
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Martech
MARCH 30, 2023
Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.
Outreach
JUNE 22, 2021
Outreach Sales Development Manager Kaitlen Kelly has 14 reps on her team, each of whom make an average of 50 touches per day. The outcome of the game has already been determined, and the opportunity to course correct has already been missed. This allows sales managers to scale their coaching across the whole team. Competitors.
Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Why are all the major browsers no longer supporting third-party cookies? Weather-triggered targeting.
Marketing Interactions
AUGUST 1, 2021
I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. But I see others breaking the marketing spectrum down like this: Brand – awareness.
Martech Advisor
DECEMBER 17, 2019
Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Just as customer experience requires alignment across the organization for optimum delivery, mobile first approach requires the same alignment across all teams and channels.
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