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27 RevOps best practices for driving revenue growth

Rev

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Of course, building a revenue operations team is only the first step.

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Why We Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Gain access to insights from the market and/or internal resources. Challenges in Today’s Sales Ecosystem (and How AI Can Help) Achieving More With Fewer Resources Than Pre-Pandemic With layoffs sweeping across the globe, many sales specialists feel concerned about their jobs and pressured to achieve more with fewer resources.

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What is Negative SEO?

SmartBug Media

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. De-indexing The Site: Changing your robots.txt file from the server to remove you from search. What is Negative SEO? What does Google say about Negative SEO?

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