Sana Commerce

JUNE 27, 2023

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? How can you calculate cost per order? Most importantly, how can you improve the cost per order in your B2B web store? Where do these costs come from?

CPO 52

CPO Order Cost B2B 52

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. More than 70% of buyers expect vendors to tailor the buying experience to their needs. How forward-looking organizations get enablement right.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Sana Commerce

JULY 7, 2022

They provided extensive insights into what the risks and costs are of misaligned B2B e-commerce. High costs cut due to digital process automation. In the report, we found that 55% of IT leaders list high IT costs and lower budgets as their top challenge now. 37% of IT budget is spent on ensuring proper solution integration.

Work Management 52

Work Management Marketing Management Process Automation 52

Mereo

JANUARY 6, 2022

While virtual selling helps keep costs of sale low, in-person is still an important part of building a trusted advisor relationship. Without a relationship of trust and value, the study has found, most buyers forgo engaging salespeople until negotiations — unless there are unique complexities and risks.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52