Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. Buyers generally want to reduce inflationary risk by locking in long-term contracts with no cost of living / inflation adjustments. Pricing affects external AND internal behaviors.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MAY 11, 2023

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

MAY 18, 2023

And when they are all considered and incorporated, your organization will ultimately reduce significant pricing churn into the future.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 26, 2021

There is a lower cost to entry, and it may support customers who do not have core IT competency. Fixed price packaging offers a fixed price for a single product or bundle, a fixed set of features, and a fixed price per term. Amazon Prime is a great example with its annual pre-paid subscription for bundled services.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94