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NOVEMBER 7, 2023

In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. These two tactics were typically more cost-effective than cold advertising.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

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OCTOBER 6, 2021

Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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DECEMBER 5, 2023

The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks. Are you a believer yet?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

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OCTOBER 6, 2021

Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Although I admit CPL and similar metrics are solid leading indicators of paid social success, they’re not close enough to the dotted line to be the primary proxies.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52