Outbrain

FEBRUARY 3, 2020

What is a Demand-Side Platform (DSP)? Each side uses a computerized platform to facilitate the transaction on the ad exchange: publishers use Supply-Side Platforms (SSP) and advertisers use Demand-Side Platforms (DSP). Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression, model.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Hubspot

MAY 20, 2020

In the programmatic world, 'premium inventory' is often a hot topic of discussion — namely the finite amount of premium inventory available and the demand typically associated with it. Take advantage of increased supply and lower demand by increasing your focus on premium publisher inventory.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Hubspot

APRIL 2, 2021

There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). Verizon Media.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Hubspot

JULY 15, 2020

For more traditional inbound or demand generation approaches, this usually got left at a persona. Within our own internal data, we've seen that prices are going down (50%) inventory is going up (13%), and key measures of return on advertising spending (ROAS) are moving in the right direction. Get Started With Air Cover.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” higher ROAS than desktop. . . higher ROAS than desktop. . . Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Bluetext

MAY 8, 2023

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! If you made $2, but spent 1, you have a ROAS of 2x.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26