Convert

NOVEMBER 8, 2022

You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up. CPL or CPC depending on your business model is optimized using A/B testing on Ad Copy, or Audiences. Focus on Long-Tail Keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC).

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

JULY 3, 2023

Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. In this article, I will share the top eight tactics you should use in your search engine marketing campaigns to help your business dominate the digital landscape. Let’s begin!

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Anteriad

APRIL 25, 2023

Location-based marketing (LBM) A direct marketing strategy utilizing the GPS location of your device to push offers from businesses near you. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Location-based marketing (LBM) A direct marketing strategy utilizing the GPS location of your device to push offers from businesses near you. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MAY 9, 2017

Content marketing. New opportunity identification in SERPs. While many of these things might be outside technical SEO, they are critical to the organic search growth of your business and I believe fall directly within the realm of SEO. Each type and piece play an impactful role in B2B marketing. Check all keywords CPC.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Directive Agency

MARCH 2, 2018

We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies. Use the underscore in the search bar.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40