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What every marketer needs to know about programmatic advertising

Martech

Any and all digital formats and channels are available through these automated marketplaces. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. Targeted device.

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How one tech company is doing marketing without cookies

Martech

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Display and other channels were severely hampered after cookie removal,” writes Henderson. Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%.

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. This guide will help you grasp pay-per-click marketing in its entirety.

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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

In this article Sven Lubek, Managing Director of WeQ, shares few tips in the ways that brands and apps can market on TikTok using their performance marketing solutions to unlock the power of this channel. For untapped opportunities, it’s time for mobile advertisers to explore new marketing channels.

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Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below.

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What is programmatic advertising?

Bannerflow

Multi-channel and format reach. Buying and serving digital video programmatically – across channels – is now a key strategy for marketers. Which DSP offers the most reach, segmentation, and channels aligned with your target market? Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis?

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. The commission is usually based on the amount of clicks and/or leads delivered. Popular attribution methods include first touch, last touch, and multi-touch. What is a Channel in Advertising?