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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. This allows the team to efficiently continue to focus on their ABM accounts and market to an audience similar to our ideal customer profile.

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B2B Marketing 2022 Trends

The Lead Agency

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. The following are the strategies that we think B2B marketers should take note of to inform their 2022 strategies.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads. billion USD.

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How to Reassess Your Google AdWords Budget [VIDEO]

Directive Agency

Subscribe to YouTube! The reason this is so important is if you have such a rigid framework for your budget, you can’t make the proper decisions to actually grow your volume of marketing qualified leads. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Retain more by reading?

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Dr. Pelè’s LinkedIn: [link]. VelocityJam website: [link].