3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” This is true inside and outside of marketing. It’s rarely perfect and correlation is typically stronger than causation.
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