Remove Correlation Remove Studies Remove Training Remove Marketing Automation
article thumbnail

3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” This is true inside and outside of marketing. It’s rarely perfect and correlation is typically stronger than causation.

article thumbnail

The True Value of Becoming a Certified Marketing Automation Expert

Adobe Experience Cloud Blog

Will getting a marketing automation certification help advance your career? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Will you make more money? Promoted faster?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Strategy 101: The Ultimate Guide

Zoominfo

Analyze existing data Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Use those trends to tweak your future training programs.

article thumbnail

The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. You analyze this data and notice a correlation between average deal size and lead source. Provide ongoing training. Your sales team will need consistent training to stay up to date.

article thumbnail

83% of marketers rip-and-replace a martech app each year — here’s why

chiefmartech

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. The results of this replacement study suggest the answer is: a lot.

article thumbnail

How to Generate Leads That Will Convert

Vision6

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Automate lead nurturing: Use email marketing automation to send a series of well-timed emails. The Vision6 platform offers email marketing automation out of the box.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Josh is one of my closest friends and my marketing mentor.