The Effective Marketer

SEPTEMBER 29, 2010

A method of selling hot-dog on the street can be used to sell software, but I wouldn’t follow it by the letter. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

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The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

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The Effective Marketer

AUGUST 23, 2010

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The Effective Marketer

AUGUST 2, 2010

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The Effective Marketer

MAY 7, 2010

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The Effective Marketer

JANUARY 7, 2011

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The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

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The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Go to a trade show and the situation gets really bad. Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content? United States License.

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The Effective Marketer

MARCH 24, 2011

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The Effective Marketer

NOVEMBER 6, 2009

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The Effective Marketer

FEBRUARY 10, 2011

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The Effective Marketer

FEBRUARY 7, 2011

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The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Welcome to the world of Pecha Kucha. Like Be the first to like this post.

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The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. Like Be the first to like this post.

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The Effective Marketer

DECEMBER 8, 2009

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The Effective Marketer

OCTOBER 14, 2010

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The Effective Marketer

JANUARY 3, 2009

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The Effective Marketer

JULY 23, 2010

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The Effective Marketer

DECEMBER 8, 2010

Join the LinkedIn group and attend the next event! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) United States License.

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The Effective Marketer

APRIL 9, 2009

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

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The Effective Marketer

NOVEMBER 30, 2009

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The Effective Marketer

SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! United States License. United States License.

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The Effective Marketer

JANUARY 13, 2011

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The Effective Marketer

AUGUST 5, 2010

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The Effective Marketer

NOVEMBER 29, 2010

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The Effective Marketer

OCTOBER 21, 2009

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Spreadsheets abound, and ideas flow. A great marketing plan is created!

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The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? United States License. United States License.

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The Effective Marketer

OCTOBER 5, 2010

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The Effective Marketer

FEBRUARY 14, 2009

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The Effective Marketer

AUGUST 25, 2009

I work in the software industry for one of the big boys, and I find it shocking how many employees even at the C-level are completely inept at presenting. Like Be the first to like this post. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. United States License.

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

AUGUST 14, 2009

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The Effective Marketer

MAY 18, 2010

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The Effective Marketer

MAY 10, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. United States License. United States License.

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The Effective Marketer

JULY 29, 2009

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