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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express. But is your team?

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. Three foundations for strong AI-powered CRM 1.

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What’s behind the MarTechBot curtain?

Martech

As martech and marketing operations leaders, this open access is both a blessing and a challenge. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. New marketing ops roles.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

The main takeaway To get the most out of GAI and the generative pre-trained transformer (GPT) models that produce its conversational language, practice prompt engineering. Be careful of any copyright concerns and confirm that what GAI products give you isn’t plagiarized from another source. I don’t look at that as an intrinsic flaw.

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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. It starts with reaching across functional areas.

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