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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

Learn more on Reasons to use Emotional Analytics in B2B Marketing. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Thus, customer experience & conversions are adversely impacted.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Marketers can gather significant insights by multi-variety testing their branding & advertising endeavors. The insights can be applied across channels to improve the overall conversions. According to a report from ITSMA almost 85% of the marketers measuring ROI state that ABM outperforms other marketing investments.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. Customer conversion is vital but it doesn’t stop then & there.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. In the words of the ingenious marketing leader Philip Kotler: “Authentic marketing is not the art of selling what you make but knowing what to make.”.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.