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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. On the downside, LinkedIn’s network is pricey; minimum bid is $2 for CPC or CPM campaigns with the average cost being $5.26 per click, $6.59 TikTok Ads.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. You can either amplify your brand’s awareness, consideration, or conversions. Conversion.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. The commission is usually based on the amount of clicks and/or leads delivered. Attribution describes the process of identifying which specific marketing efforts led to a conversion. What is Conversion Rate?

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Back to Basics: PPC 101

EMagine B2B Blog

While this type of advertising has been ported to the digital age in CPM (cost-per-thousand-impressions) advertising, it’s no longer the only way campaigns can be structured. The best way to figure out which keywords are most important is to have clearly defined goals and solid conversion tracking.

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