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How Are Marketers Capitalizing on Content Personalization? [Interview]

KoMarketing Associates

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”.

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Forms Aren't Dead: The State of Email Lead Capture in 2019

Hubspot

Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow with your own marketing team -- which is why we decided to conduct a survey.

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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or colleague. You need to see the world through customer-colored glasses.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Check out more fascinating post-pandemic e-commerce trends and statistics here! . Digital marketing tools like these can help you analyze customer behavior. Digital marketing tools like these can help you analyze customer behavior. Improving customer engagement and satisfaction rates. But that’s not all.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Customer Journey Analytics.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

Can you define the size of your ideal customer profile? Creating an ideal customer profile (ICP) helps you enhance personalization in your sales activities, marketing campaigns, interactions, and overall customer experience. Even if quality data is there, if your team can’t easily find it then it’s not helping you.

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Production-Marketing-Sales: Alignment 4.0

Exo B2B

On the other hand, alignment allows you to: Improve the customer experience significantly. Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. In short, is your entire organization, not just the after-sales service, customer-centric?