How Much Equity Should a CMO Get? You Might Be Surprised
Hubspot
FEBRUARY 5, 2014
Most of the session involved questions about the funnel and the myriad other topics that digital marketing people worry about: conversion rates, CAC, AQLs, MQLs, SEO, SEM, SERPs, CLV, CPC, PPC, and all of the other alphabet soup of digital marketing. Does the CMO just handle lead gen and PR?
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