Content Marketing Intent Data Linkedin Psychographics 
Valasys
FEBRUARY 28, 2020
The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.
Valasys
JULY 17, 2020
Creating SEO-friendly content can complement your standard lead generation proceedings by driving brand awareness and by expanding the organic reach of your website. Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy.
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Valasys
FEBRUARY 4, 2020
Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme.
Valasys
MARCH 5, 2020
An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Equally important is tracing the intent of the prospects to research. Wrapping Things Up.
Valasys
MARCH 9, 2020
Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.
Valasys
JANUARY 17, 2020
The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.
Valasys
MAY 27, 2020
John Jantsch, Founder & President of Duct Tape Marketing describes how to create personalized pieces of content: “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” Write Better Headlines.
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