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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Jes is the founder and Managing Director at marketHER.org , and helps drive organic growth for B2B tech companies, including InVision and Contently.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. Book My Free Marketing Consultation Right Now .

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Ron Sela Consulting | Digital Marketing Consultant. . .

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Her background in SEO copywriting and site structure has put her at the forefront of SEO innovation and has excelled the company to become the #1 WordPress SEO plugin that it is today. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data. Joanna Lord. Annie Cushing.

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13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

The Marketing Scoop podcast started back in August of 2017 as a way for the SEMrush team to turn its comprehensive digest of information about the search world into an easier format for audiences to catch up on the latest digital marketing news. Growth Marketing Toolbox. Duct Tape Marketing. Copyblogger.