Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ViewPoint

JANUARY 26, 2012

Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

B to B 120

B to B netFactor Media SEM 120

SalesIntel

DECEMBER 6, 2021

Gatekeepers are incredibly good sources of information if you know how to ask for it. Imagine you go to a conference or wherever your prospects and customers hang out, and you just talk to them, and you listen to their conversations. Attend a Trade Show as Your Guest. They are not actively looking for a website service.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. This is the reality for most salespeople. Look forward to catching up with you at BOS!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Zoominfo

APRIL 23, 2020

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153