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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

In-person events are most effective for networking (per 83% of organizers and 78% of attendees). That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

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Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. This is your library of unique content.

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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

Wordstream is a suite of advertising solutions to help small and mid-sized businesses. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends.

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The Top 14 B2B Sites You Should Be Following

TrustRadius Marketing

Wordstream is a suite of advertising solutions to help small and mid-sized businesses. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. If you are in the event marketing, planning, or engagement industry, this is a blog you must follow. InsightSquared.

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Want to Rev Up Your Event Marketing? Leverage Influencers

Attendify

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits? TAMI NEALY: Absolutely.