Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports
Webbiquity
SEPTEMBER 12, 2023
In-person events are most effective for networking (per 83% of organizers and 78% of attendees). That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget.
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