Adobe Experience Cloud Blog

MARCH 19, 2020

Engage Leads That Demonstrate Intent . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Get creative on how you tie the send to your event (Did you sponsor a conference and host a happy hour in Arizona?

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Seismic

MARCH 25, 2022

But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. Social selling is advantageous because it allows sales reps to interact with interested buyers. Sales reps are always looking for new ways to attract and engage new buyers.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Sales Engine

JUNE 30, 2016

Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements. If someone has downloaded your white paper, that simply means that they are interested in that topic. Does this sound familiar?

Sales Qualified Leads 120

Sales Qualified Leads Allocation Marketing Qualified Leads Lead Ranking 120

Aberdeen

NOVEMBER 5, 2019

However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Attendify

JUNE 10, 2021

For example, say you have an attendee of your annual Event Marketing & Measurement Conference, who has attended an on-site or virtual session on Womens’ Leadership in the Industry and then, after the presentation, downloaded a corresponding document on a similar but supplemental topic: Best Practices for Women Leaders.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Sprout Social

SEPTEMBER 28, 2022

Selected recipients will exemplify strong leadership abilities and demonstrate interest in computer science or software engineering. Each year, eight Black/African American college seniors will be awarded an $11,000 USD merit-based scholarship.

Peer-to-peer 19

Peer-to-peer Demonstrating Intent Communities Education 19