Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. There are countless studies that demonstrate the potential to increase sales through social selling. Build trust at scale.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . Engage Leads That Demonstrate Intent .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Sales Engine

JUNE 30, 2016

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. If someone has downloaded your white paper, that simply means that they are interested in that topic.

Sales Qualified Leads 120

Sales Qualified Leads Allocation Marketing Qualified Leads Lead Ranking 120

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Attendify

JUNE 10, 2021

This type of behavioral data can then be leveraged to better understand your event audience and inform optimization of event programming and content, as well as serve marketing efforts and sales campaigns for maximum relevance and resonance.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. Add new leads to the top of your sales funnel. Move existing leads further down your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Albacross

OCTOBER 2, 2018

We’ve built a tool that streamlines the entire process for you! Now, what most sales reps struggle with is persistence. Well, an analysis involving 2,200+ companies shows that sales reps who reached out to their leads within an hour were seven times more likely to have meaningful conversations with decision makers.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 71