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Why we care about AI in marketing

Martech

As AI improves, use-cases are only going to increase. From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B. An AI marketing tool is software that leverages AI technology to automate decisions based on collected data. Campaign ROI. Big data and analytics.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. They are also more likely to do business with a company that regularly produces up-to-date content. Image credit: KoMarketing.

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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

It should be one tight, information-packed paragraph that sums up the highlights of the company from its inception till right now. Do collect all the previously written background materials about the brand and study them meticulously. In many cases, you don’t write boilerplate from scratch. It can be used for web and print.

Examples 100
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New Developments in B2B Loyalty Marketing

Biznology

Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing. New developments in loyalty for business markets.

Loyalty 80
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

ROI 40
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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Follow him on Twitter at @nirajr. This is what makes ABM such a perfect strategy for small B2B companies. Editor’s Note: This is a guest post from Niraj Ranjan Rout.